Southbound 2013

Identity, website, mobile app, and marketing collateral

Southbound has established itself as WA’s largest camping, music and arts festival, engaging around 15,000 punters with spectacular international line-ups across multiple stages, and a couple days of chilled camping vibes. I designed the identity and applied it across print and online promotions, designed the festival website, mobile app, and festival day theming and wayfinding.

The artwork is a vibrant depiction of the deep south, with ambiguous tent-mountains surrounded by puffy clouds, and a customised logotype. The website bought the opportunity to animate the psychedelic colours, with an animated illustration, cloud puff menus and a swirling depiction of the line up using a little jQuery.