Identity / Stationery / Signage Lalla Rookh

Lalla Rookh is a bar, eating house and wine store tucked underground in the heart of Perth’s CBD.

There are a string of stories behind the place – a turn of the 19th century mine site, named after a Kalgoorlie show girl, who followed the gold rush from her homeland of Germany. So, there’s plenty of hearsay around the name. The branding represents a bit of a dig into the matter, 120 year old Parish plans, typographic references to signage in the area, and lots of gritty, uncoated paper and coarse canvas for menus and stationery.